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Guangdong Crownroad New Material Technology Co.,Ltd

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About Us

GUANGDONG CROWNROAD NEW MATERIAL TECHNOLOGY CO.,LTD is a National High-Tech Enterprise ,which Specialized in producing ,selling,R&D Surface treatment materials.

We have established a provincial engineering center to obtain a number of patented technologies through continuous innovation and development. building long-term and strategic cooperation of raw material suppliers from United States, Germany, Italy and others , using the latest process and technologies to provide high quality glitter for more industries.

Warmly welcome customers from all over the world to exchange and share ideas to jointly promote the vigorous development of the industry.

Our Mission: Eco-friendly color, Enjoy life,Praise life with color

Our values: Mutual achievement,Create a win-win situation

Our Goal: To be the Crown in Glitter industry

Our Product

Polyester Glitter Powder,Rainbow Glitter Powder,Holographic Glitter Powder,Aluminium Glitter Powder,Polyester Film,Cosmetic Glitter,Crystalina Glitter,Alpha Jewels Glitter,Micronic Jewels Glitter,Polyester Pearls Glitter,Electric Jewels Glitter.

Product Application

Cosmetic Glitter Applications, Glitter for Adhesive Applications, Fashion Glitter Applications, Greeting Card Glitter, Floral Glitter, Fiberglass Glitter, Craft Glitter Applications, Printing Glitter, Applications Aerosol Glitter Applications.

Our Certificate


Our Service

Pre-sales: professional sales staff and customer service staff one-on-one answer;

Sales: every production process has a strict QC, to ensure timely delivery according to quality and quantity;

After-sales: professional customer service staff to carry out logistics tracking, quality feedback, answer doubt.

Our History

In March 2009, We was incorporated, sold the Holographic film and Rainbow film of Taiwan Guangqun and Taiwan-funded Surmount becoming the main suppliers of this series of products in South China.

In 2010-2013 We increased the sales of PET film in the South China region of Zhejiang Qianmeng Industry, the president of China PET Film Industry Association.

In October 2013, the glitter powder project was launched, and a glitter powder production line began mass production.

2014 Expanded scale,double the output.

In 2015, Participate in many professional exhibitions around the world, clearly develop new industries and new fields with technological innovation as the direction of enterprise development.

In 2016, Develop upstream, we will add a vacuum aluminum-plating branch to achieve one-stop production from raw materials to finished products.

In 2017, Moved into the Longhu Headquarters Industrial Park, the scale doubled and won the national high-tech enterprise certification.

In 2018, Established the Haojiang plant area, established six production lines, and became a large-scale production base of glitter powder in China.

Production Market

Since its establishment in 2013, CrownRoad has relied on its high stability, unique pioneering and excellent supply service system, and its sales performance has been rising,sold in many countries and regions around the world.

Years Sales(T)
2013 450
2014 800
2015 1150
2016 1800
2017 2100
2018 2500
2019 Goal 3300

Our Factory

CrownRoad is the first glitter powder enterprise in China that has won the national high-tech enterprise certification. Meanwhile, it has set up a consultant team of provincial engineering center which consists of excellent talents such as Dr. Returnees from South Dakota State University and Masters of inorganic chemistry from South China University of Technology, obtaining a number of patented technologies by continuous innovation and R&D. Moreover, CrownRoad has built up a complete QC system and strictly implemented the ISO 9001 standard system, and cooperating with major chemical manufacturers and PET film manufacturers in the world to get certificates which meet the environmental protection requirements of children's toys in Europe and America, such as CHCC/SVHC/PHA/BPA. It has long hired elite production management instructors from Japanese electrician enterprise to strictly control the production quality, to ensure that each batch of finished products meets the quality requirements of the enterprise.

Production Equipment

High Temperature Coating Machine,Cutting Machine,Slitting Machine,Vacuum Plating Machine

Production Process

The production of glitter powder is generally divided into electroplating, coating, slitting, cutting, sievin, powder-removing and packaging. The core process related to quality is the coating process which will determine the brightness, the heat stability and the solvent resistance of products. CrownRoad configures large-scale coating equipments, selects superior imported raw materials, strictly controls the color detection system during the production process, and using environmentally-friendly toners and water-based solvents to ensure not only the colors and the strong metal texture but also the excellent properties and the environmental benefits of the products. 

Company Culture

Corporate Philosophy:

Core values: green, honesty. Green is the essence of life and the source of sustainable development. The environmental protection concept, “be a responsibly green corporate citizen”, runs through every detail in CrownRoad. On the basic principle of using green and eco-friendly raw materials and the fundamental premise of developing and promoting the concept of green and eco-friendly, CrownRoad makes every effort to promote the green of products and materials of surface decoration. Fulfilling promises that are made, that is called “honesty”. Every member of CrownRoad keeps and fulfills their promises, insisting on offering high-quality glitter with stable properties and the best service to customers, and developing hand in hand with business partners on the basics of honesty.

Business Philosophy:

To be the representative of manufacturers of high-quality glitter, CrownRoad insists on a quality concept that is “not the largest, but the strongest”, regarding technological innovation as the source of sustainable development, committing to changing "made in China" to "created in China", breaking through the technical bottleneck of traditional production processes, making every effort to develop the latest technologies to manufacture the best glitter.

Talent Philosophy:

Talent is the core assets the fundamental competitiveness of CrownRoad, and it’s the driving force of the sustainable development of CrownRoad. As an enterprise advocating and pursuing technological innovation, CrownRoad believes that, a first-class enterprise must be equipped with first-class talents. Meanwhile, CrownRoad makes every effort to provide the best development platform, salary and welfare for every employee to let everyone promote together, sharing achievements and honors.

Company Profile
Company Name: Guangdong Crownroad New Material Technology Co.,Ltd Company Type: Enterprise Units ()
Area: Guangdong Company scale:
Registered assets: Not filled Year of registration: 2002
Certificates:       Certification information through
cash deposit: paid 0.00 Dollar